Real Wireless COO Oliver Bosshard considers some of the options open to today’s commercial property owners.
Most modern building owners know that mobile coverage is now a selling point: not just broadband but reliable, good quality wireless. But bringing together commercial property and good, reasonably priced wireless coverage is trickier than it may look.
Of course our role is to take on tricky questions, although this one has been around for quite a while. After all, since the very first digital cellular network deployed, office workers have been hanging around near (or leaning out of) windows in the hope of getting an acceptable signal.
However, as more cellular connectivity has become available people have begun to insist on more than just acceptable voice and data inside buildings. But now there’s a problem. The problem is that new buildings are often designed and constructed to be better insulated, better protected and more energy-efficient – for which read ‘more likely to block mobile signals’.
Wi-Fi can offer some data coverage in a building, though of course there are no absolute quality guarantees. And Wi-Fi still doesn’t do it for most people where voice calls are concerned, especially when employees in (say) a government building are used to finding a work station anywhere and working on the move as they do. So when you’re trying to chat, move around and download a PDF of a new design it would be handy only to have to do so once.
The answer? Ensure that a new build takes these needs into account. Reliable Wi-Fi combined with DAS or neutral host small cell provision for cellular, perhaps.
But that’s not what you, as a building owner, want to hear – or at least, not all you want to hear. What, in other words, is the business case for you – not the Wi-Fi provider, cellular operator, or IT manager, but you, the person who is investing in the bricks and mortar? Are you a property company, with an eye to bringing the property to market in an attractive condition with all the facilities – of which wireless is one – a tenant wants and then moving on once it is sold? Or are you going to keep, manage and rent the property for the foreseeable future?
Either way you will need to know about regulations, costs and, yes, wireless options. That’s why we offer a resource entirely tailored for commercial property owners who want to understand the importance and role of connectivity in their properties. Called our Communications Strategy for Enterprises it recognises that connectivity is now a utility. Like water and power provision it’s becoming unavoidable.
Real Wireless are independent wireless experts and we can draw on decades of legal, technical and business knowledge and experience that ensure we can help you understand what wireless can do to improve your developments attractiveness to buyers/tenants, what the right type of investment may be for your particular property investment model and how to deliver the wireless services you want to promote in your development – for property owners.