For brands serious about omni-channel retail, in-store relationships with customers are going to be built around connectivity. But are your operations really up to it?
You’re already using wireless to do business, of course. Loyalty programmes, recipe suggestions, mobile payments, QR codes, barcodes, scanning, new product announcements, broadband for in-store cafes – all of these services and more can be delivered via the smartphones that your customers use all the time. Assuming, of course, your in-store infrastructure can manage such high levels of data usage.
If your operations are not up to the challenge, there’s a danger of all these applications and customer-facing technologies becoming a barrier to sales rather than opening up new paths to revenue.
And the future will not just be about services that customers see. It will also be about the stock control, logistics, inventory and warehousing that help you to deliver goods and services in-store, on time and in appropriate quantities. This too requires optimized connectivity infrastructure – and there is no one-size fits all solution.
How we can help
Wireless terminology can be bewildering: DAS, Wi-Fi, small cells, IoT, M2M… some technology may benefit you, some may not. Simply choosing a technology and installing it isn’t going to benefit your business. However, with expert advice and support you can find an approach to wireless that not only improves customer relations and keeps tabs on inventory but that integrates them both so that every part of your operation is supporting every other part. It’s a massive task. It’s also a business critical necessity.
Your operations demand reliable, secure 24/7 connectivity. Your business needs independent advice and support to specify and procure future-proof wireless systems. You need Real Wireless.