Wireless users

Wireless gets real

Wireless isn’t everywhere – yet. But it will be. Businesses, venues, transport networks, villages and cities can and will offer more.

There are dozens of wireless technologies to choose from, and serving those technologies, hundreds more choices – for deployment, infrastructure, handsets, software, services, pricing and reach. The right combination will bring extraordinary benefits to your business.

So how do you choose?

Make wireless the main event

Venues and campuses need wireless to connect and engage with visitors and customers. It isn’t just an add-on or a nice-to-have; it is an important modern utility. It can support and promote events, services, special offers and navigation around a site. It can measure footfall, profile customers and track customer usage, location and habits. And users expect it. They expect to be continuously connected throughout a building, mall, campus or stadium – for voice and mobile broadband supporting high upload and download speeds.

 

Connectivity is integral to the design and build of campuses or promoting of events. Wireless can keep audiences, staff and shoppers connected. It must support a venue's operation but can also support emergency services and administration. It can enhance sales and marketing.

It’s a simple decision to make. But wireless connectivity is not simple to effect. You need to design it, cost it, choose technologies, backhaul, and find suppliers. You need to manage and maintain it. You need to be ready for demand spikes and plan for outages.

Real Wireless experts can do all these things – and have, in the real world. Ask our experts. We can help you to make wireless the main event.

Wireless in the driving seat

Reliable, ubiquitous and seamless customer connectivity at transport hubs, in the air, at sea and on land. Safety services and alerts delivered and dealt with quickly. Transport networks that can manage complex timetables and unplanned delays. Luggage, trucks, containers and equipment that can be tracked anywhere, anytime. Vehicles without drivers.

Tomorrow’s wireless services will open up a world of possibilities for transport networks, for customers and cargo, for passengers and staff. In fact wireless won’t just be helpful in making all this happen. It will be essential. As road, rail, sea and air networks become busier and passengers and business customers more demanding, wireless will be in the driving seat – sometimes literally. Mission-critical services related to operations and safety already have to comply with the most stringent requirements. Users expect a massive amount of capacity for their mobile broadband applications. And very soon telemetry will have to monitor and manage a massive amount of moving sensors and devices.

Real Wireless and its experts have worked with some of the biggest names in transportation. Whether rail, road, air or sea, whether passenger or cargo-based, whether for staff or users, Real Wireless can show you ways in which wireless can improve your operation – and even help to manage it.

Wireless that works – for everyone

Public Wi-Fi. The Internet of Things. Spectrum harmonization. Wireless for emergency networks. What do they have in common? They are some of the wireless-related issues that today’s governments – local, regional and national – need to address.

Get wireless policy right and your town, city, region or nation will enjoy vast social, economic and employment benefits. Get it wrong and you might lose massive opportunities, or spend millions – possibly billions – on putting it right.

You need to be able to understand and answer more questions than ever before. What technologies do you need? How should spectrum be allocated and regulated? What infrastructure is needed to support future network architectures? Who will benefit?

Wireless choices are today much more than a simple matter of choosing between a handset and a tablet. Wireless can improve healthcare, traffic management, street lighting, services and workflows. Ask us how. We have advised local and national governments internationally on policy, costs, demand, use cases, socio-economic benefits and real-world deployment. We can help you make those choices, and offer wireless that works – for everyone.

Ready for wireless

Insulation? Check. Heating and lighting? Check. Broadband? Check.

Wireless?

Over 80% of mobile traffic is generated indoors. New builds need to be wireless ready and established properties need to adapt. Wireless is an essential utility. It allows landlords to let their properties and tenants to operate efficiently. How do you work out which wireless system you need? Who can supply it? Will it last?

In-building coverage is complex, involving measurements, requirement specifications, multiple technologies, various architecture options, and competing suppliers. We can help you find systems that work, meeting your needs now and in the future.

But that's not the only opportunity wireless offers business. As networks expand, your premises might be able to offer space for operators to site transmitters and antennas on your rooftop, façade or external infrastructure. What terms will you be offered? Will the system benefit you as well as the operator’s customers?

If you have space that could be licensed we can advise you on the terms you should accept – and the terms you must avoid.

We speak the language that operators, vendors and other players in the wireless industry speak. But we are also independent and informed. We can help to make your commercial property ready for wireless.

Wireless gets streetwise

Urban mobile traffic is growing fast. If operators and town planners can’t keep up, wireless data networks will become congested and call quality will decline – along with the users’ levels of satisfaction. And it’s not just demand on the streets that needs to be tackled. Consumers increasingly expect to walk from streets to shops and back again while streaming to their devices or talking on the phone.

This is a challenge and an opportunity for operators, vendors and retailers – and even town planners and local governments. Guaranteed coverage and capacity means more usage. Defined patterns of mobile users mean more general data that can help retailers with siting outlets, authorities with predicting and limiting urban crush and operators with choosing areas that need enhanced coverage. Phones can even receive information about offers in shops or changes to bus routes.

Wi-Fi or cellular? Small cells or DAS? Bluetooth or NFC? What do users need to make the mobile experience a good one? And how can operators, vendors, businesses and local government work together to make it all happen?

Real Wireless knows more about the urban landscape and its changing requirements than any other wireless advisory firm. We have written reports, assessed demand and even built networks. Wireless can make cities safer, smarter and more business-friendly. Ask us how you can make wireless streetwise.

Fibre tomorrow. Wireless now

Rural businesses need connectivity. Rural homes need to keep in touch. But if you’re living or working in an area of a country with slow – or no – fixed broadband a wireless-based solution may be your only option.

A dispersed sector like the rural market – with low user density and remote homes and businesses – is not ideal for fixed networks. Wireless, however, can mix and match to offer a solution that works from a technical and economic point of view. Fixed wireless broadband access, cellular, satellite and small cells can all play a part. One day even airborne connectivity may connect the unconnected.

And wireless need not always be the less optimal solution. Wireless systems can reach further, and be deployed faster and for less money than fibre. Many systems can offer fast or even superfast speeds.

If you’re an end user what do you need? Can you run your home or business? What can you afford? Will it be long-term? Will fibre eventually arrive? Or will wireless speeds eventually match fibre? If you’re an operator or supplier what are the financial opportunities and advantages of extending coverage?

Real Wireless understands the limits of fixed rural connectivity and the potential of wireless in remote areas. We can design and recommend a connectivity approach for every requirement. Fibre may arrive in remote areas tomorrow. It may not. But wireless is here now.

 
Venues & Campuses

Make wireless the main event

Venues and campuses need wireless to connect and engage with visitors and customers. It isn’t just an add-on or a nice-to-have; it is an important modern utility. It can support and promote events, services, special offers and navigation around a site. It can measure footfall, profile customers and track customer usage, location and habits. And users expect it. They expect to be continuously connected throughout a building, mall, campus or stadium – for voice and mobile broadband supporting high upload and download speeds.

 

Connectivity is integral to the design and build of campuses or promoting of events. Wireless can keep audiences, staff and shoppers connected. It must support a venue's operation but can also support emergency services and administration. It can enhance sales and marketing.

It’s a simple decision to make. But wireless connectivity is not simple to effect. You need to design it, cost it, choose technologies, backhaul, and find suppliers. You need to manage and maintain it. You need to be ready for demand spikes and plan for outages.

Real Wireless experts can do all these things – and have, in the real world. Ask our experts. We can help you to make wireless the main event.

Transport

Wireless in the driving seat

Reliable, ubiquitous and seamless customer connectivity at transport hubs, in the air, at sea and on land. Safety services and alerts delivered and dealt with quickly. Transport networks that can manage complex timetables and unplanned delays. Luggage, trucks, containers and equipment that can be tracked anywhere, anytime. Vehicles without drivers.

Tomorrow’s wireless services will open up a world of possibilities for transport networks, for customers and cargo, for passengers and staff. In fact wireless won’t just be helpful in making all this happen. It will be essential. As road, rail, sea and air networks become busier and passengers and business customers more demanding, wireless will be in the driving seat – sometimes literally. Mission-critical services related to operations and safety already have to comply with the most stringent requirements. Users expect a massive amount of capacity for their mobile broadband applications. And very soon telemetry will have to monitor and manage a massive amount of moving sensors and devices.

Real Wireless and its experts have worked with some of the biggest names in transportation. Whether rail, road, air or sea, whether passenger or cargo-based, whether for staff or users, Real Wireless can show you ways in which wireless can improve your operation – and even help to manage it.

Government

Wireless that works – for everyone

Public Wi-Fi. The Internet of Things. Spectrum harmonization. Wireless for emergency networks. What do they have in common? They are some of the wireless-related issues that today’s governments – local, regional and national – need to address.

Get wireless policy right and your town, city, region or nation will enjoy vast social, economic and employment benefits. Get it wrong and you might lose massive opportunities, or spend millions – possibly billions – on putting it right.

You need to be able to understand and answer more questions than ever before. What technologies do you need? How should spectrum be allocated and regulated? What infrastructure is needed to support future network architectures? Who will benefit?

Wireless choices are today much more than a simple matter of choosing between a handset and a tablet. Wireless can improve healthcare, traffic management, street lighting, services and workflows. Ask us how. We have advised local and national governments internationally on policy, costs, demand, use cases, socio-economic benefits and real-world deployment. We can help you make those choices, and offer wireless that works – for everyone.

Commercial Property

Ready for wireless

Insulation? Check. Heating and lighting? Check. Broadband? Check.

Wireless?

Over 80% of mobile traffic is generated indoors. New builds need to be wireless ready and established properties need to adapt. Wireless is an essential utility. It allows landlords to let their properties and tenants to operate efficiently. How do you work out which wireless system you need? Who can supply it? Will it last?

In-building coverage is complex, involving measurements, requirement specifications, multiple technologies, various architecture options, and competing suppliers. We can help you find systems that work, meeting your needs now and in the future.

But that's not the only opportunity wireless offers business. As networks expand, your premises might be able to offer space for operators to site transmitters and antennas on your rooftop, façade or external infrastructure. What terms will you be offered? Will the system benefit you as well as the operator’s customers?

If you have space that could be licensed we can advise you on the terms you should accept – and the terms you must avoid.

We speak the language that operators, vendors and other players in the wireless industry speak. But we are also independent and informed. We can help to make your commercial property ready for wireless.

Urban Deployment

Wireless gets streetwise

Urban mobile traffic is growing fast. If operators and town planners can’t keep up, wireless data networks will become congested and call quality will decline – along with the users’ levels of satisfaction. And it’s not just demand on the streets that needs to be tackled. Consumers increasingly expect to walk from streets to shops and back again while streaming to their devices or talking on the phone.

This is a challenge and an opportunity for operators, vendors and retailers – and even town planners and local governments. Guaranteed coverage and capacity means more usage. Defined patterns of mobile users mean more general data that can help retailers with siting outlets, authorities with predicting and limiting urban crush and operators with choosing areas that need enhanced coverage. Phones can even receive information about offers in shops or changes to bus routes.

Wi-Fi or cellular? Small cells or DAS? Bluetooth or NFC? What do users need to make the mobile experience a good one? And how can operators, vendors, businesses and local government work together to make it all happen?

Real Wireless knows more about the urban landscape and its changing requirements than any other wireless advisory firm. We have written reports, assessed demand and even built networks. Wireless can make cities safer, smarter and more business-friendly. Ask us how you can make wireless streetwise.

Rural Deployment

Fibre tomorrow. Wireless now

Rural businesses need connectivity. Rural homes need to keep in touch. But if you’re living or working in an area of a country with slow – or no – fixed broadband a wireless-based solution may be your only option.

A dispersed sector like the rural market – with low user density and remote homes and businesses – is not ideal for fixed networks. Wireless, however, can mix and match to offer a solution that works from a technical and economic point of view. Fixed wireless broadband access, cellular, satellite and small cells can all play a part. One day even airborne connectivity may connect the unconnected.

And wireless need not always be the less optimal solution. Wireless systems can reach further, and be deployed faster and for less money than fibre. Many systems can offer fast or even superfast speeds.

If you’re an end user what do you need? Can you run your home or business? What can you afford? Will it be long-term? Will fibre eventually arrive? Or will wireless speeds eventually match fibre? If you’re an operator or supplier what are the financial opportunities and advantages of extending coverage?

Real Wireless understands the limits of fixed rural connectivity and the potential of wireless in remote areas. We can design and recommend a connectivity approach for every requirement. Fibre may arrive in remote areas tomorrow. It may not. But wireless is here now.

 

Use cases

Transport: wireless shows the way

Not long ago a report entitled The business opportunities for wireless in transport was published. It suggested that almost endless possibilities exist for wireless in the transport sector, from providing passengers with connectivity through to improved operational communications and even reducing cabling on planes and trains. It added, however, “Transport is a challenging sector.”

 

Stadiums and venues: the headline act

A major sporting event or concert may grab all the attention but for stadium owners and users wireless is often essential to help deliver the headline act. However, its function is constantly changing. Over the past ten years, stadium and venue mobile coverage needs in particular have given way to capacity requirements.

 

Government: helping decision-makers to decide

At all levels of government there is a continuing need to understand what social and economic benefits wireless technologies such as Wi-Fi and LTE can offer, together with another requirement – to develop an awareness of how and at what cost these benefits can be realised. With 5G on the horizon, these needs will grow.

 

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